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Simon Pettifor

Simon Pettifor

Head of Business Analytics,
Birmingham City University

Simon has worked in higher education for over 20 years, the majority within the planning and performance function at Birmingham City University. Whilst Head of Planning Simon developed and continuously improved processes for student number forecasting and also statutory returns to HESA and HEFCE/OfS. In recent years as Head of Business Analytics he's been focused on the development and delivery of a foundation Business Intelligence solution covering student performance data. He and his team are currently finalising delivery of the next phase of this ongoing BI project which will enable: improved sectional student performance analysis and intelligence and; further forward steps in the institutional data capability and maturity journey.  

  • Evaluating the next steps of the journey, and navigating the internal and external challenges that have started to manifest in the face of strategic pressures
  • Learning how to create a business case to secure resources for delivery of an initial BI solution based in the planning and performance function
  • Exploring the sort of skills and practices developed within the analytical team along the journey, and how this has informed and supported the wider development of institutional skills and maturity
  • How to work collaboratively to gain positive forward motion in the absence of a clear and strong data-focused corporate/strategic lead
  • Understanding how to tie performance analytics to a core strategy to provide clarity and obtain buy-in from stakeholders