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Maria Luisa Ross

Head of Programmes Marketing and Insight,
Middlesex University

As Head of Programmes and Insight at Middlesex University London, Maria Luisa Ross is responsible for driving income through recruitment and reputation build across the breadth of subject areas that comprise the University’s portfolio. A key part of the role is to support academic colleagues in developing new programmes, driving the University’s overall portfolio size and shape. Maria Luisa has over 12 years’ experience in higher education, including co-founding and chairing the Higher Education Institution Market Researchers’ Forum. Previously, Maria Luisa worked as a social and market researcher across a wide range of sectors, from consumer goods to government policy.

This session will explore how the rich data available in the UK HE sector can be effectively interrogated and analysed to drive course development and support an appealing and strongly performing portfolio strategy

  • How can Marketing or Planning departments contribute to course development?
  • What data are available and what can they tell us?
  • How can data strengthen performance in terms of institutional strategy and student recruitment?