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Kim Winter

Market Research and Insight Manager,
Nottingham Trent University

Kim has led the Market Research and Insight Team at Nottingham Trent University (NTU) for the last 12 years. The team sits within the Strategic Planning and Change department at NTU. Kim leads on all market intelligence and research to underpin the University’s strategic plan, specifically relating to market insight, student recruitment, student experience and evidence based course portfolio developments. Kim is responsible for the key sector wide student satisfaction surveys at NTU (e.g. National Student Survey, Postgraduate Taught Experience Survey and Postgraduate Research Experience Survey). The NTU Market Research and Insight Team were winners of the first University Market Insight Awards 2017, sponsored by The Knowledge Partnership, for their research project about student retention.

  • Adopting a data strategy to address challenges of student withdrawal, retention and long-term course engagement
  • Developing a range of datasets including quantitative surveys of first year expectations and the formation of qualitative focus groups
  • Utilising data insights to develop processes to monitor and track student support and academic engagement
  • Assessing how the data project led to the development of a major retention programme including the NTU Student dashboard and a reform of the delivery of education provision and student support
  • Outlining the challenges and common barriers in using data to drive change on retention outcomes

Winner of the Gold Award at the University Market Insight Awards 2017