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Begona Nunez-Herran

Begona Nunez-Herran

Data & Insight Director,
The Open University

In 2006, I was honoured with the Spanish annual award granted by AEDEMO for my professional experience to date and for being the top graduate on the Marketing Master’s degree I studied. My favourite subjects were about statistics applied to business and I ended up working for BBVA in London on business intelligence. My passion for analytics, financial services and the UK grew and, after BBVA, I worked for Santander and American Express in roles that helped me shape the marketing strategy with analytics, from new product development and product-bundling offers supported by above-the-line campaigns to CRM activities. In financial services, I progressed in those organisations to more senior and influential profiles having direct links to the executive committee. Now in the Open University, I am leading an organisational change that will entail developing a centre of data and analytics that will effectively and efficiently exploit data assets to support the OU in achieving its noble mission and strategic objectives