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Rich O’ Kelly

Head of Analytical Data Services and Reporting,
UCAS

  • Exploring the latest trends and future predictions in the development of university admissions
  • Assessing the data collection conducted by UCAS within the HE admissions landscape and how it can be effectively used by providers
  • Using admissions data to inform long-term strategic planning and decision making in the forecasting of future student numbers and demographics
  • Analysing UCAS data at a course level within an institution to inform student marketing and course development