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Maria Luisa Ross

Head of Programmes Marketing and Insight,
Middlesex University

This session will explore how the rich data available in the UK HE sector can be effectively interrogated and analysed to drive course development and support an appealing and strongly performing portfolio strategy

  • How can Marketing or Planning departments contribute to course development?
  • What data are available and what can they tell us?
  • How can data strengthen performance in terms of institutional strategy and student recruitment?